The Week That Was (11th May 2012)

This is part of a weekly series, every Friday you’ll find “The Week That Was” featuring the best posts I’ve found, covering all aspects of digital marketing, web design, SEO, Social Media, Web Analytics and General Business Advice. I share my favorite posts through Twitter on a daily basis via @VertusCraig, you can also find a […]

5 Steps To A Successful Inbound Marketing Strategy

Digital Marketing can be described as being multichannel. There’s no one way to create a campaign, the strategies used can vary widely and what works for one business may not work for another. One thing that should be considered consistent, and essential to any digital marketing campaign is content. Quality content is essential and it […]

Balancing Data & Creativity in Digital Marketing

The Imbalance – The Creative v’s The Analytical All too often we seem to be getting caught up in the data, whether measurement, analytics or some other data intensive project. While the importance of data and measurement isn’t in question, I often wonder how balanced it is with the creative aspect of digital marketing. Then, in […]

The Week That Was! (4th May 12)

This is part of a weekly series, every Friday you’ll find “The Week That Was” featuring the best posts I found, covering all aspects of digital marketing, web design, SEO, Social Media, Web Analytics and hopefully you’ll find some humor thrown in for good measure as well. (Unfortunately none this week) I share my favorite posts […]

6 Considerations before starting a digital marketing campaign

Let’s start todays topic, with a little background on what digital marketing is. What is digital marketing? When it comes to digital marketing, there’s no one easy way to describe it. Basically it’s a combination of different web marketing techniques that when used together will achieve a particular goal. Your goal could be any number of things, […]