Balancing Data & Creativity in Digital Marketing

The Imbalance – The Creative v’s The Analytical All too often we seem to be getting caught up in the data, whether measurement, analytics or some other data intensive project. While the importance of data and measurement isn’t in question, I often wonder how balanced it is with the creative aspect of digital marketing. Then, in […]

6 Considerations before starting a digital marketing campaign

Let’s start todays topic, with a little background on what digital marketing is. What is digital marketing? When it comes to digital marketing, there’s no one easy way to describe it. Basically it’s a combination of different web marketing techniques that when used together will achieve a particular goal. Your goal could be any number of things, […]