This is part of a weekly series, every Friday you’ll find “The Week That Was” featuring the best posts I’ve found, covering all aspects of digital marketing, web design, SEO, Social Media, Web Analytics and General Business Advice.
I share my favorite posts through Twitter on a daily basis via @VertusCraig, you can also find a selection of the best on our Facebook Page
Web Design – WordPress
- WordPress Plugins That Make Your Life Easier – Some good WordPress plugins from Speckyboy Design that should make life a little easier.
Search Engine Optimisation / Link Building
- Creative Link Building for Ecommerce Sites – Great examples of creative Ecommerce link building techniques from the SEOmoz blog.
- Are You Setting Up WordPress For SEO Success? – SEOmoz again this time in-depth advice to make sure your WordPress site is properly optimised for seo.
- Can There Really Be 85 Types Of Unnatural Links? – Defiantly a link bait headline if there ever was one, actually 15 examples of unnatural links that could be causing your website problems due to the penguin update.
- The Noob Guide to Link Building – If you’re thinking about starting a Link Building campaign, you need to have a look at this post from the SEOmoz blog.
Social Media Marketing
- How to Boost Sales in 20 Minutes a Day – Chris Brogan has a basic digital & a social marketing plan that’ll only take you 20 minutes a day.
- How to Use Hootsuite and Twitter Lists to Engage Your Audience – 2 essential methods to build and engage with your twitter audience.
- How to keep up with too many social networks – Learn how CSPenn deals with the sometimes overwhelming amount of social networks we can participate on.
- 26 Tips for Success With Location-Based Marketing – Social Media Examiner has 26 brilliant tips to help your Location based marketing efforts, the convergence of social, local and mobile or SoLoMo, A great article!
- Are social shares the new link building? The ever important role of social media in search marketing and link building, good article on The Drum.
Content Marketing / Blogging
- Content Marketing and Social Media Food For Thought – Heidi Cohen gives us some ways to improve our content and make sure it resonates with our customers.
- One Simple Tactic That Can Give You an Unfair Advantage in Local Search – The power of video marketing in your local search campaign.
- Taking Content for Granted – Valeria Maltoni is making sure our content is still up to scratch, even when we’re struggling for creativity.
- Your Blog Post Promotion Checklist – A handy Infographic for all digital content creators from DivvyHQ.
- A 30-Minute Copywriting Course from a Master of the Craft – Copyblogger have a brilliant interview with the infamous copywriter John Carlton.
- Closing techniques are for content creators, too – Learn effective closing line techniques for your blog posts from Christopher Penn.
Web Analytics
- The Importance of Maintaining “Scent” for CRO – Distilled have some interesting ways to improve your conversion rate optimisation.
- Are you measuring the right metrics in your analytics – Kissmetrics have advice on the types of metrics we are measuring in our analytics, and recon way too many people are just interested in vanity metrics.
- Engaging Your Macro Metric As a True Measure of Success – Duct Tape Marketing on choosing a metric to base your business success on, and stop worrying about all the worthless data.
Business Advice / General Marketing
- 3 Ways to Fix Your Broken Marketing – 3 ways to check your marketing isn’t broken and going to ruin your campaign before it’s eaten kicked off via Copyblogger.
- How to make your business more human and more profitable! – Something we should all do, that will almost defiantly improve your business strategy from Jim Connolly.
- 5 Steps To A Successful Inbound Marketing Strategy – The 5 most important areas you need to consider when creating an effective inbound marketing strategy, from our very own blog.
- Balancing Data & Creativity in Digital Marketing – Another post on the Vertus Digital blog, this time we discuss a way to balance data analysis and creativity in a digital marketing campaign.
- Here’s an email, which every small business owner should read! Jim Connolly has a touching email, that will help you realise the importance of asking for help and looking at the bigger picture when it comes to your business plan.
- Welcome To “Less Is More” Marketing Mitch Joel recommends we spend more time making life easier for our visitors when they arrive at our website.
Speak Your Mind